Two-step procedures in Palm theory
نویسندگان
چکیده
منابع مشابه
Two Step Flow Theory
influence of media messages History and Orientation The two-step flow of communication hypothesis was first introduced by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet in The People's Choice, a 1944 study focused on the process of decision-making during a Presidential election campaign. These researchers expected to find empirical support for the direct influence of media messages on voti...
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ژورنال
عنوان ژورنال: Journal of Applied Mathematics and Stochastic Analysis
سال: 2001
ISSN: 1048-9533,1687-2177
DOI: 10.1155/s1048953301000077